Seo, digitalmarketing, searchengineoptimization, socialmediamarketing

 
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1. Search Engine Optimization (SEO)

 Search engine optimization (SEO) is the practice of increasing the visibility of websites in the search engines. SEO is based on the principle that people who know what they're looking for will find your website if only they knew where to look. In essence, SEO is the set of activities performed to make sure that humans can easily find your content.

 2. Content Marketing

 Content marketing is a type of marketing that involves creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined audience – with the objective of driving profitable customer action.

 3. Social Media Marketing

 Social media marketing (also called social media advertising) is a form of digital marketing in which businesses promote their brands and products using social media networks. These platforms provide branded pages and applications that drive audiences to take desired actions such as making a purchase, downloading a product, signing up for a newsletter, etc.

 4. Email Marketing

 Email marketing is a method of promoting a company's products and services via email messages sent to past customers. An email blast is often referred to as an email campaign. Companies use email blasts to keep in touch with current and potential clients. Through subject lines, body copy, and call-to-action buttons, companies encourage recipients to take specific actions.

 5. Pay Per Click Advertising

 Pay per click (PPC) advertising is a way for advertisers to pay only when users perform certain actions on their site. PPC ads appear at the top of search results, display ads on sites across the web, and show up in sponsored stories.

 6. Conversion Rate Optimization

 Conversion rate optimization (CRO) is the process of modifying elements of a landing page, including its design, content, links, and calls to action, to increase conversion rates. CRO is highly dependent on testing and analysis.

 7. Google AdWords

 Google AdWords is a cost-per-click (CPC) advertising service offered by Google Inc., designed to help businesses obtain traffic from Google's vast network of webpages. Businesses bid on keywords relevant to their business and products and services. When visitors click on these bids, the advertiser pays each time a user clicks on the ad.

1 Comments

  1. Hi,
    Thank you for posting something related to SEO. It's really informative for beginners. As you posted the basic information about SEO, we have posted some important SEO interview questions on our website. If you are going to attend an SEO interview, it would be very helpful for you.

    ReplyDelete

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